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Client: FedEx
Project: introductory new client brochure
Employer: Emerson

One of the guiding principles for great communication is simplicity. The design for this small-format introductory brochure for new FedEx account holders embodies this principle. In 20 pages FedEx Welcomes You provides readers with information to make their shipping experience easy, time-efficient and reliable.

Tabbed pages allow for easy access to key user information on topics like: shipping domestically and internationally, preparing shipments, and using online tracking tools. Each section is supported by full-bleed FedEx-branded imagery.

One of FedEx’s outstanding brand strengths is its corporate logo. Recognized around the world, it’s hard to miss a FedEx delivery vehicle on the street. So, in their photography FedEx takes great advantage of their brand, using clean and simple images with bold colour and dynamic scenery.

This small brochure offers a big hello to new customers.

Project participation:
• Concept and design
• Image research
• Production for both English and French versions
• Ongoing PDF proofing with client (via Emerson's senior account manager) and FedEx's translator
• Submit PDFs to FedEx Global Brand Management for their review of print literature guideline compliance

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