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| hello_tombranded | THE PORTFOLIO: ROUND 2 | RÉSUMÉ |
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Client: Peter Leeds
Project: investment promotion
Employer: Emerson

Personal branding is based on the principle that success comes from self-packaging. Tom Peters’ Fast Company article ‘The Brand Called You’ broke new ground introducing this concept. Carried on the strength of the Peter Leeds personal brand, this educational two-CD package is targeted to new stock market investors. The Peter Leeds investment program offers a simple straightforward strategy delivered in a casual and informal presentation, underscored by Peter’s approachable nature. These qualities are reinforced in the imagery. The full package includes learning CDs, a brief guide, an online password authorization card and an invitation to further learning opportunities.

Project participation:
• Concept and design
• Client contact
• Production

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