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Client: Western Christian High School
Project: student recruitment brochure
Employer: Emerson

'Express Yourself' is Western Christian's High School student recruitment brochure — a counterpart of sorts to Western Christian College's brochure for older students. Both brochures share a few basic elements like their diminutive size, but more importantly focus on the student experience at Western Christian. School leaders believe that their school is part of a learning community that fosters character attributes like respect and responsibility while improving student academic achievement.

Students are encouraged to express themselves through: Spirituality, Academics, Arts, Athletics, and in Residence Life. All of these themes are supported by images of the actual student body engaged in the Western Christian experience. Copy is minimized, the visual narrative is told by images; a call-to-action encourages interested students and their parents to tour the school.

Project participation:
• Design and layout
• Image selection and editing from online stock image site
• Extensive Photoshop enhancement of client-supplied photography
• Ongoing PDF proofing with client and applying changes/alterations
• Production

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