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Client: Disney Cruise Line
Project: travel industry magazine insert
Employer: Emerson

Disney's most valuable asset is its name; recognized by millions of people around the world. From Disney•Pixar movies, to Disney's Magic Kingdom theme park, to Disney Cruise Line, storytelling is at the heart of the Disney experience. Fantasy and dreams come true every day in the magical Disney experience. And dreams are but stories. On such strength, Disney retains customer loyalty for life by remaining true to the brand.

On Disney Cruise Line, dreams come true on the high seas. DCL’s growing fleet offers something for everyone; family time is magical on a Disney cruise. Movies — in 3D. On-stage musicals. Teen-only clubs. For grown-ups: spas, a private pool and high-end rotational dining. DCL offers the only at-sea nightly fireworks display. And there’s Disney’s private island, Castaway Cay.

Disney Cruise Line is an innovator in the mass market cruise industry. Their newest ships will feature AquaDuck! — a unique enclosed water slide over 700-feet long, it’s partially cantilevered over the edge of the ship. Magic, wonder, dream and fantasy: these words evoke the Disney experience. Not surprisingly, they’re also the names each ship in the Disney Cruise Line fleet!

This 16-page feature highlights the 2012 Disney Cruise Line itineraries inserted into Disney’s travel partners’ product brochures. The insert highlights the onboard entertainment, dining and accommodation options for guests; cruise itineraries on the Atlantic, Caribbean and Pacific ocean; and deck plans.

Disney Cruise Line’s current style guide incorporates traditional elements like typographic flourishes, decorative borders and a rich blue and gold colour palette. No pixie dust, but you will find tiny Mickey Mouse-inspired ears. Photography captures the essence of dreams brought to life.

Project participation:
• Study Disney style guide
• Concept and design
• Production

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